Microsoft’s Xbox Chief Is Targeting Casual Gaming Market


Microsoft has spent a lot of time and money positing its Xbox brand as a serious gaming platform. Whether its through the online gaming movement or by developing consoles like the Xbox Series X. Of course, Microsoft has also spent billions snapping up game studios such as Bethesda. However, the next frontier could be pushing towards casual games.

In an interview with Bloomberg at the Paley International Council Summit, Microsoft’s gaming head, Phil Spencer, talked about reaching casual gamers.

Those are players who will not game much, will not seek out the latest games, and will not always want the latest hardware. They are essentially the gamers who will download Candy Crush and similar games.

Spencer says Microsoft may push towards this audience, although he admits Microsoft does not operate with a “quota” in mind. Of course, that is not really true, and the company will be doing market research to understand where to take its gaming output.

Casual Gaming Market

And casual gaming arguably makes sense. The company has its Xbox Cloud Gaming cloud streaming service. This allows users to play Xbox games on any device, including mobile and eventually on smartTV. While that’s good news for hardcore gamers, it also opens the Xbox brand to casual gamers who do a lot of playing on mobile.

“When I think about the kinds of genres that are usually associated with Xbox, yes, we have Roblox, we have Minecraft, we have FIFA and Fortnite, but we want to continue to invest in more social, casual content that’s out there,” Spencer said.

Through acquisitions and its own first-party studios, Microsoft now manages a network of 23 different game developers. Potential future acquisitions could put more emphasis on those casual games.

“I’m really proud of the creators who have chosen to become part of Xbox,” Spencer says. “If you look at some of the people we’ve acquired and partnered with, it’s people we’ve had longterm relationships with and they’ve come inside of Xbox now and they see our roadmap on platform and service. I want them to be able to do their most amazing creative work as part of this team.”

Tip of the day: Did you know that Windows now has a package manager similar to Linux called “Winget”? In our tutorial, we show you how to install and use this new tool that allows the quick installation of apps via PowerShell or a GUI.

Source Winbuzzer

Juliana Luwoye

The author Juliana Luwoye

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